GBbet
Who pays us
In one line: bookmakers do. Some of our links to them are affiliate links, and a bookmaker may pay us when someone signs up after clicking one. That money keeps GBbet running. The rest of this page says exactly how it works, because a reader deciding whether to trust a comparison site is entitled to know who funds it.
The money, and where it comes from
GBbet is funded by affiliate agreements with bookmakers and casino operators licensed by the Gambling Commission. Depending on the agreement, a payment can be a fixed sum per referred player who signs up and deposits, or a cut of the net revenue the operator later makes from those players. Readers pay nothing, no reader data is sold, and nobody pays us to publish an article.
The agreements are signed by Harbourleigh Publishing Limited, the Gibraltar company that publishes GBbet, and the commission is paid to it.
Spotting a commercial link
Every button or link pointing at a bookmaker runs through a /go/ address on gbbet.co.uk and is marked sponsored in the page code. Those are the links that can earn us something. Links to the Gambling Commission register, to GAMSTOP, GamCare, BeGambleAware, payment providers or news sources are never paid. The /go/ step sets two short-lived cookies so the click can be attributed; the privacy policy lists them.
Things commission does not buy
- Rank. The order follows the published terms and the licence status, by the method on How we work. An operator cannot pay to move up, and one that pays us more is not ranked higher for it.
- Inclusion. No current Gambling Commission licence means no listing, whatever the affiliate terms on offer.
- A kinder verdict. If an offer has a short expiry, high minimum odds or a payment method that disqualifies it, the review says so, whether or not there is an agreement behind the link.
- The words on the page. We do not publish copy supplied by an operator as our own, and operators never see a review before readers do.
The awkward part of revenue share
Under a revenue-share agreement the affiliate earns more when its referred customers lose more. We think readers should hear that from us rather than work it out. It is the reason this site does not promote VIP schemes, high-roller bonuses or stake-boosting tactics, and why every page that mentions an offer also points to deposit limits and self-exclusion. A reader who bets less because of something we published is a result we are content with.
The advertising rules we follow
In the UK, the rules on gambling advertising apply to affiliates as well as to bookmakers. Under the CAP Code, marketing must not be likely to appeal strongly to under-18s, must not present gambling as a solution to money worries or a route to success, and must make the significant conditions of a promotion clear. We apply those rules to every page that names an offer, and the Gambling Commission holds its licensees responsible for what their affiliates publish, which gives the operators every reason to hold us to them too.
When an agreement ends
Commercial relationships begin and end without the reader noticing, and that is how it should be. If an agreement lapses, the link on the page may change or stop earning, but the review, the ranking and our view of the operator do not move because of it. An operator that leaves the British market or loses its licence comes off the tables whether or not it still pays us.
Raise it with us
Should a GBbet page strike you as selling rather than assessing, or should you want to check whether a given link earns us money, write to [email protected] and we will answer plainly. The publisher’s details are on About GBbet, and what our pages cannot promise is covered by the betting disclaimer.
Written and checked by the GBbet editorial desk
Licence numbers are checked against the Gambling Commission public register; bonus terms, minimum odds and payment limits are read from the operator’s own published pages. Nothing here is a personal opinion, and no page is rated by stars — how we work · about the desk.
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